Saturday, 27 April 2019

Why Are The Customer Reviews Important For Online Marketing?

If you are wondering whether or not the customer reviews are important, they are very much important. Emergence of several online and social platforms has allowed to the users to share their experience about brands and businesses. Thus, it’s not just the e-commerce websites where you can find reviews. Customer reviews exist everywhere from social media platforms to forums. In fact, there are some dedicated sites whose only job is to collect and manage customer reviews. Such websites include Yelp, Facebook, and TripAdvisor. These platforms allow the customers to give their opinion about any brand or product with complete freedom.

Customer reviews are very important for all B2C companies. In this article, we are going to discuss why customer reviews are so important for the businesses.

They help in making buying decisions
Customer reviews are basically a feedback which the customers give about your business. If they find your product and brand good, they are going to leave positive reviews. And this feedback is then read by the potential customers when they think about buying your product. According to an estimate in 2017, about 97% of the internet users view online reviews regularly or occasionally. And 85% of the people trust online reviews as much as they trust personal recommendations from their friends. From these stats, you can realize the importance of these reviews when it comes to developing buying decisions in the potential customers.

You will be able to know what your customers think about your product
Customers will say what they want to say about your product. Now, you may get the negative reviews in the process but you can actually use those negative reviews in favor of your brand and products. When there is a negative review about your product, you can read this review to know about the problem your customer is having with the product. If it is a genuine problem, you can work to fix the issue. If the problem is with the product only that your customer is complaining about, you can reach out to the customer to fix this problem. If the problem is related to the error or flaw in production and/or packaging, you can work to fix this systematic error in order to prevent any future problems.

Getting visibility
Apart from the benefit that you will get from the positive reviews in terms of increased credibility of your brand, you will also be able to enjoy SEO benefits. When there are reviews about your product on your website and over other platforms, you actually have the content which can bring your website in the top ranks. In this case, it doesn’t matter if you have positive or negative reviews. As a result of this fresh content, you will be able to improve the visibility of your site.

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