If we look at the term “reputation management’, it will become pretty obvious that this term doesn’t have great reputation among the brands. The reason is that it is somewhat pretty close to crisis management.
Brands consider taking reputation management measures when they see fewer prospects of winning the market. At that moment, they call the reputation management providers in order to have desperate measures being followed at desperate times. And since these are the desperate measures, you can expect your sites getting flooded with the traffic through black-hat SEO practices and fake reviews and ratings.
Shifting from reputation management to reputation marketing
When it comes to reputation marketing, the first thing you will have to take into consideration is the encouragement to reviewers to write reviews for you. Luckily, several platforms make it possible for any business to receive the unbiased reviews. Although we cannot deny the benefits of having a website on the first page of Google and other major search engines, review sites have become the information resources for potential customers as they gain access to the feedback of existing customers of any business listed in those sites. And it is worth mentioning here that potential customers would trust your existing customers more than they trust your version of facts about your products.
In this scenario, it becomes important to discuss how you can go with the reputation marketing. The important elements of reputation marketing include monitoring, acquisition, and amplification.
Monitoring is an important aspect of reputation marketing. It’s like keeping a finger on the customers’ pulse. Marketers and business owners need to know what customers are thinking about their brands and products.
To monitor the reviews, you first need to claim your listings over the review platforms. You can turn the alerts on in order to get updates about the reviews. The reason to monitor is that you will not only be able to know about the happy customers but you will also be able to deal with the unhappy customers on timely basis. In other words, monitoring can help you in providing effective customer support to your customers.
Getting positive reviews is easier said than done. In a perfect world, you would get positive reviews no matter what if the quality of your product is good. But this is not the case in the real world. When you will ask the happy customers why they didn’t leave a review, they will either say that they forgot about it or say that they don’t consider it quite important. Difficult process is another major reason people do not leave review about a business.
In order to encourage your customers to leave a review, you need to make sure that the process of leaving review is easier. Then you need to remind them about leaving the review. However, you also have to make sure that you remind them at an appropriate time. Asking them too early or too late is not going to work.
Amplification refers to the practice of adding positive reviews in the marketing campaigns. You can look at the reviews left by your customers across different platforms and gather the best ones. You can display those good reviews on your main site. This practice of amplification will help your business get the valuable leads.